“Did you order a Bullied? or Un-Bullied Burger”, That’s the question Burger King is asking in the most powerful PSA ever to grace television. Since October is National Bullying Prevention month, the burger giant jumped on board with NoBully.org to help spread awareness about a topic that has been and still is troubling to our society today, especially children and teens.
Burger King’s campaign “Bullying Junior” is a PSA in which a group of kids (actors) are bullying a kid inside the restaurant. While that action is taking place in front of customers, there’s a different type of action taking place in the kitchen, where a burger is being bullied as well by an employee (also an actor) and served to customers. The goal of the PSA was to see which incident would get the most attention. The bullied kid or the bullied burger, in which Burger King stated below..
If you’re thinking, the bullied kid would get more attention – Well, think again. In the video shown below, the fast food chain showed more people responding and getting angry over the bullied burger as opposed to the bullied kid – According to Fox News, a staggering or whopping I should say 95% of customers complained of having a bullied burger, while 12% stood up for the bullied kid. I have to say, my mouth literally dropped when I saw those numbers but then again, we live in a society where “Minding your own business” or “It’s not my kid nor my problem” is at an all time high. As a society we are constantly consumed of news and/or video’s displaying children whom are being bullied or have taken their own lives because they can’t deal with the pain, hurt and shamefulness that bullying brings on. Who do they tell? – Who can they trust? – Where can they go for help?, unfortunately are all questions that sometimes never get resolved or answered in time.
According to statistics 30% of students worldwide are bullied each year.
I have to say while I was very appalled by the reactions of these “real life” people whom didn’t take a stand, I’m even more saddened by the many children whom live this commercial every…single…day. In the video below prior to the PSA experiment, you’ll meet several students all of whom discuss their own personal experiences with bullying at one point or another in their lives.
View the video below and while you’re at it, visit Pacer’s National Bullying Prevention Center website here to find out how you can show your support, add your name to the “Together Against Bullying” pledge, Sign up for the newsletter or attend an upcoming “Bullying Awareness” event within your community!
I applaud Burger King for standing UP! to an issue that apparently according to their experiment didn’t get much of an applause.
While we’re on the subject of Bullying – Stay Tuned as I have a surprise to share with you on this upcoming Friday 10/27/17.
Roshonda N. Blackmon – Creator of JustsumInspiration, Author, Speaker & Encourager
Let’s Live Well, Laugh Loud, Love Hard & Inspire Often!